Media

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Real Estate Marketing Bad Boys Featured on CP24 Breakfast Television (unrehearsed and LIVE!)

Just a short time ago, CP24 Breakfast Live covered a story about an unbidden billboard campaign (https://donttelltoronto.ca/), grazing the concrete fields of Toronto. This slinky stimulation was an astonishing attempt to herd flocks of Torontonians into the economic sheepfolds of London’s fertile grasslands. To help discuss this seductive stimulus, CP24 contacted your two favourite real estate […]
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WATCH: Rare “You Could Do Worse” Television Clip

Several days after our CBC chronicle went viral, CTV’s “The Social” featured our factual story with a segment that captured the polarizing essence of our marketing prowess. Although this bicep-beguiling exposé was cut from their online version, a trusty superfan (my brother) managed to film a bootleg copy on his mobile device. Who knew he […]
FIRED: You Could Do Worse Article Ranks #7 in CBC London’s 10 Most Read Stories of 2023 (google CBC for full story)

Remember that time Tristan and I were fired for excessively using the phrase “you could do worse?” Well, that little anecdote became the 7th most read story in London for 2023. It’s unimaginable that the marketing prowess of one slogan, on one billboard, in one piddly location, could disturb the fabricated social rules of real […]
Inaugural Beaver Mania Proclaimed a Colossal Success (thank you Beaver Maniacs!)

The most anticipated launch party of the beaver-llenium has cometh and goneth; leaving us on the edge of our tails for next year’s second annual Beaver-bang! ACKNOWLEDGEMENT (Apologies if anyone is missed) Thank you to Beaver Maniacs everywhere for taking the time out of your dam busy schedule to whoop it up in cele-beaver-ation of […]

Media Real Estate Marketing Bad Boys Featured on CP24 Breakfast Television (unrehearsed and LIVE!) Just a short time ago, CP24 Breakfast Live covered a story about an unbidden billboard campaign (https://donttelltoronto.ca/), grazing the concrete fields of Toronto. This slinky stimulation was an astonishing attempt to herd flocks of Torontonians into the economic sheepfolds of London’s fertile grasslands. To help discuss this seductive stimulus, CP24 contacted your two favourite real estate […]

Media WATCH: Rare “You Could Do Worse” Television Clip Several days after our CBC chronicle went viral, CTV’s “The Social” featured our factual story with a segment that captured the polarizing essence of our marketing prowess. Although this bicep-beguiling exposé was cut from their online version, a trusty superfan (my brother) managed to film a bootleg copy on his mobile device. Who knew he […]

FIRED: You Could Do Worse Article Ranks #7 in CBC London’s 10 Most Read Stories of 2023 (google CBC for full story) Remember that time Tristan and I were fired for excessively using the phrase “you could do worse?” Well, that little anecdote became the 7th most read story in London for 2023. It’s unimaginable that the marketing prowess of one slogan, on one billboard, in one piddly location, could disturb the fabricated social rules of real […]

Inaugural Beaver Mania Proclaimed a Colossal Success (thank you Beaver Maniacs!) The most anticipated launch party of the beaver-llenium has cometh and goneth; leaving us on the edge of our tails for next year’s second annual Beaver-bang! ACKNOWLEDGEMENT (Apologies if anyone is missed) Thank you to Beaver Maniacs everywhere for taking the time out of your dam busy schedule to whoop it up in cele-beaver-ation of […]

Coldwell Banker Canada Franchise Announcement Welcoming Coldwell Banker Beaver Realty, Brokerage, Owner/Broker of Record Johnny Hewerdine & Business Partner Tristan Squire-Smith. Proudly serving London, Ontario & surrounding areas. Johnny and Tristan have a combined 9 years of experience in the real estate industry; however, they are both entrepreneurs who have built and run other businesses in the past. Johnny is […]

Jess meets viral real estate agents | The Social Tristan Squire-Smith & Johnny Hewerdine made headlines for their hilarious “You could do worse” ad. WATCH MORE debates from The Social here: https://bit.ly/2m8jyqN Co-hosted by Melissa Grelo, Cynthia Loyst, Lainey Lui and correspondent Jess Allen, THE SOCIAL brings a fresh, daily perspective on the up-to-the-minute news, pop culture, and lifestyle topics that matter most to […]

Johnny & Tristan Feature on the Home Base Radio Show (the oldies you want, the info you need!) “Fred Wallace and Brandon Vanderschot of Brand Realty Group bring you all the latest from the world of real estate. They speak with realtors Johnny Hewerdine and Tristan Squire-Smith of London, Ontario, about their infamous YOU COULD DO WORSE advertising campaign.” https://www.560cfos.ca/2023/05/16/home-base-21/ Thanks to Frederick William Wallace and Brandon Vanderschot for a quick rollicking romp […]

2 real estate agents fired over their ‘you could do worse’ ad campaign double down on their brand Tristan Squire-Smith, Johnny Hewerdine were fired for ‘professional differences,’ now with new firm https://www.cbc.ca/news/canada/london/2-real-estate-agents-fired-over-their-you-could-do-worse-ad-campaign-double-down-on-their-brand-1.6795923 A pair of real estate agents in London, Ont., who aim to humanize the industry and were fired from a realty firm for taking their advertising campaign, “You could do worse,” to billboards and social media, have doubled down on their […]